In view of the fact that innovation represented the company's principal driver, the company continued to strengthen its R&D Infrastructure. The R&D department, located in mfg. unit at Haridwar follows an extensive process, introducing products that are safe and effective.
The Company’s research focus comprised the following priorities:
GHPL distribution width and penetration is acknowledged and is a leverage able strength. Our distribution network covers almost every town with a population of over 50,000 of Northern India.
GHPL parallel rural sales and distribution network ranks among the top three in the industry and contributes 24% to the company's topline.
Their infrastructure comprises direct distributors as well as super distributors, catering to small stockiest and van markets. A dedicated team of Territory Sales Executives and Pilot Sales Representatives distribute GHPL's as well as alliance brands through this vibrant network.
GHPL's distribution width and penetration is acknowledged as one of the best in the industry and is a leverageable strength.
Every month, 56 million consumer packs are sold to about 1.8 million households through 1.6 million retail outlets spread across the country.
GHPL's distribution network covers almost every Indian town with a population of over 20,000. The chart below depicts GHPL's distribution network in the urban & rural markets:
Thus, 1 out of every 10 Indians is a GHPL consumer.
Our infrastructure comprises direct distributors, super distributors, catering to small stockiest and van markets. A dedicated team of Territory Sales Executives and Pilot Sales Representatives distribute GHPL's as well as alliance brands through this vibrant network.
They have made significant progress in the areas that enhance sales capacity. Quality of our distributors Quality and number of the distributor field force Upgradation in the role of the company's front-line sales force.
GHPL has been making investments in IT to ensure: Supply Chain efficiencies Availability of the SKU at the right distributor point, at the right time in right quantities Timely availability and reliability of Sales MIS, which help in taking prudent decisions on a real time basis.